Metrics
Click-Through Rate (CTR)
The percentage of email recipients who clicked on one or more links in an email.
Definition
Click-through rate (CTR) is the percentage of email recipients who clicked on one or more links in an email. It's calculated as (unique clicks ÷ emails delivered) × 100. CTR is a key engagement metric that indicates how compelling your content and calls-to-action are. Average CTRs vary by industry but typically range from 2-5%. High CTRs positively influence sender reputation.
Examples
1,000 emails delivered, 35 unique clicks = 3.5% CTR
Pro Tip
Segment your lists and personalize content to improve click-through rates. Engaged subscribers boost your sender reputation.