Deliverability
Inbox Placement
Whether an email lands in the primary inbox, promotions tab, or spam folder.
Definition
Inbox placement refers to whether an email lands in the recipient's primary inbox versus other folders like spam, junk, promotions, or updates. High inbox placement rates indicate good deliverability. Factors affecting placement include sender reputation, authentication, engagement history, content, and the recipient's past behavior with your emails.
Pro Tip
An email being "delivered" doesn't mean it reached the inbox. Monitor inbox placement rates, not just delivery rates.