Verification
Role-Based Email
An email address associated with a function rather than a person (e.g., info@, support@, sales@).
Definition
Role-based email addresses are associated with a job function or department rather than a specific person. Examples include info@, support@, sales@, admin@, webmaster@, and noreply@. These addresses often have multiple recipients and higher complaint rates. Many email marketers filter out role-based addresses or treat them as higher risk.
Examples
info@company.comsupport@company.comsales@company.comadmin@company.com
Pro Tip
Kawaa identifies 100+ role-based patterns. Consider excluding them from marketing campaigns.