Metrics
Engagement Rate
A metric measuring how recipients interact with emails through opens, clicks, and replies.
Definition
Engagement rate measures how actively recipients interact with your emails through actions like opens, clicks, replies, and forwards. High engagement signals to mailbox providers that your emails are wanted and valuable, positively influencing inbox placement. Low engagement can trigger spam filtering. Modern email providers heavily weight engagement in their filtering algorithms.
Pro Tip
Segment your lists to send relevant content. Subscribers receiving targeted emails engage more than those getting generic blasts.