Metrics
Click-through rate (CTR)
The percentage of email recipients who clicked on one or more links in an email.
Definition
Click-through rate (CTR) is the percentage of email recipients who clicked on one or more links in an email. It's calculated as (unique clicks ÷ emails delivered) × 100. CTR is a key engagement metric that indicates how compelling your content and calls-to-action are. Average CTRs vary widely by industry, so compare against your own past campaigns. High CTRs positively influence sender reputation.
Examples
- 1,000 emails delivered, 35 unique clicks = 3.5% CTR
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