Deliverability
Honeypot
A type of spam trap - an email address created specifically to catch spammers harvesting addresses.
Definition
A honeypot (in email context) is a spam trap - an email address specifically created to catch spammers. Honeypots are seeded on websites, hidden in forms, or published in ways that only automated harvesting tools would find them. Legitimate senders would never have these addresses. Hitting a honeypot severely damages sender reputation and often leads to blacklisting.
Pro Tip
Never purchase email lists or scrape websites for addresses - this is how senders typically hit honeypots.