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Deliverability

Spam trap

An email address used to identify spammers. Includes pristine traps, recycled traps, and typo traps.

Definition

Spam traps (or honeypots) are email addresses used to identify spammers. There are three main types: pristine traps (never used for real email), recycled traps (abandoned addresses repurposed), and typo traps (common misspellings like gmial.com). Hitting spam traps severely damages sender reputation and can lead to blacklisting.

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