Deliverability
Spam Trap
An email address used to identify spammers. Includes pristine traps, recycled traps, and typo traps.
Definition
Spam traps (or honeypots) are email addresses used to identify spammers. There are three main types: pristine traps (never used for real email), recycled traps (abandoned addresses repurposed), and typo traps (common misspellings like gmial.com). Hitting spam traps severely damages sender reputation and can lead to blacklisting.
Pro Tip
Kawaa's spam trap detection helps identify and remove potential traps from your lists.