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Deliverability

Typo trap

A spam trap based on common misspellings of popular domains (e.g., gmial.com instead of gmail.com).

Definition

A typo trap is a spam trap based on common misspellings of popular email domains. Examples include gmial.com, gamil.com, yaho.com, and hotmal.com. These traps catch senders with poor data collection practices or purchased lists. Typo traps are particularly dangerous because they indicate fundamental list quality problems.

Examples

  • user@gmial.com (typo of gmail.com)
  • user@yaho.com (typo of yahoo.com)

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