Email Marketing
Transactional Email
Automated emails triggered by user actions (e.g., order confirmations, password resets, notifications).
Definition
Transactional emails are automated messages triggered by user actions or system events. Examples include order confirmations, shipping notifications, password resets, account alerts, and receipts. Unlike marketing emails, transactional emails are expected and typically have high open rates. They usually don't require explicit opt-in but should still be sent from authenticated domains.
Examples
Order confirmationPassword resetAccount notificationShipping updateReceipt
Pro Tip
Keep transactional emails focused and avoid adding excessive marketing content that could trigger spam filters.