Verification
Email hygiene
The practice of maintaining a clean email list by removing invalid, inactive, and risky addresses.
Definition
Email hygiene (or list hygiene) refers to the practices of maintaining a clean, healthy email list. This includes removing invalid addresses (hard bounces), suppressing unengaged subscribers (sunsetting), removing spam traps, verifying new signups, and regularly cleaning your list with an email verification service. Good hygiene directly impacts deliverability and sender reputation.
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