Compliance
GDPR
General Data Protection Regulation. EU law governing data privacy and consent for email marketing.
Definition
GDPR (General Data Protection Regulation) is a European Union regulation governing data privacy and protection. For email marketers, GDPR requires explicit consent before sending marketing emails to EU residents, easy withdrawal of consent, data portability, and the right to be forgotten. Violations can result in fines up to €20 million or 4% of global annual revenue.
Pro Tip
GDPR applies to anyone sending emails to EU residents, regardless of where your business is located.