Compliance
CAN-SPAM Act
US law establishing requirements for commercial email, including opt-out mechanisms and sender identification.
Definition
The CAN-SPAM Act (Controlling the Assault of Non-Solicited Pornography And Marketing Act) is a US law enacted in 2003 that sets rules for commercial email. Key requirements include: accurate header information, non-deceptive subject lines, identification as an advertisement, inclusion of physical postal address, clear opt-out mechanism, and honoring opt-out requests within 10 business days. Violations can bring civil penalties for each non-compliant email.
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