Deliverability
Inbox placement
Whether an email lands in the primary inbox, promotions tab, or spam folder. Kawaa inbox placement testing is coming soon.
Definition
Inbox placement refers to whether an email lands in the recipient's primary inbox versus other folders like spam, junk, promotions, or updates. High inbox placement rates indicate good deliverability. Factors affecting placement include sender reputation, authentication, engagement history, content, and the recipient's past behavior with your emails. Kawaa inbox placement testing is coming soon — today, run a deliverability check and use blacklist and DMARC, SPF and DKIM monitoring.
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