Deliverability
Sender Score
A reputation rating from 0-100 assigned to sending IP addresses, provided by Validity (formerly Return Path).
Definition
Sender Score is a reputation rating from 0-100 provided by Validity (formerly Return Path) for email sending IP addresses. Scores are based on complaint rates, spam trap hits, bounce rates, and other factors. While not directly used by mailbox providers, Sender Score correlates well with actual deliverability. Scores above 80 are considered good.
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