Compliance
Unsubscribe
The process of removing oneself from an email list. Required by law to be easy and honored promptly.
Definition
Unsubscribe is the process by which email recipients remove themselves from a mailing list. Laws require senders to provide a clear, working unsubscribe mechanism and honor requests promptly. Best practice includes one-click unsubscribe links and list-unsubscribe headers. Making unsubscribing difficult leads to spam complaints.
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