Infrastructure
Dedicated IP
An IP address used exclusively by one sender, giving full control over sender reputation.
Definition
A dedicated IP address is an IP used exclusively by one sender for email delivery. Unlike shared IPs (used by multiple senders), a dedicated IP means your reputation is entirely based on your own sending practices. Dedicated IPs are recommended for senders with consistent, high-volume sending (typically 100,000+ emails/month) who want full control over their deliverability.
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