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Compliance

Single opt-in

A subscription process where users are added to a list immediately after submitting their email, without confirmation.

Definition

Single opt-in is a subscription process where users are added to an email list immediately after submitting their address, without requiring confirmation. While faster and simpler than double opt-in, it risks invalid addresses, typos, and malicious signups. Single opt-in lists typically have higher bounce and complaint rates.

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