Gradually build sender reputation for a new domain or IP: what warmup is, why it matters, and the status of Kawaa warmup today.
What is email warmup?
Email warmup is the process of gradually increasing email volume from a new sending domain or IP to establish a positive sender reputation with email providers.
Why warmup matters
- New domains/IPs have no reputation
- Sudden high volume triggers spam filters
- ISPs are suspicious of unknown senders
- Proper warmup improves inbox placement odds
Kawaa warmup status
Email warmup in Kawaa is not available yet: you cannot start a new warmup campaign while we finish the sending behind it. Campaigns you created earlier stay in the dashboard, where you can review, pause or cancel them.
What a warmup schedule typically looks like
This is the generic industry pattern, for reference when you warm up a sending domain with your own email provider. It is not a Kawaa program: warmup in Kawaa is not available yet, as above.
| Week | Daily volume |
|---|---|
| 1 | 10-20 emails |
| 2 | 50-100 emails |
| 3 | 200-500 emails |
| 4+ | Gradually increase |