Gradually build your sender reputation for new domains and IPs.
What is email warmup?
Email warmup is the process of gradually increasing email volume from a new sending domain or IP to establish a positive sender reputation with email providers.
Why warmup matters
- New domains/IPs have no reputation
- Sudden high volume triggers spam filters
- ISPs are suspicious of unknown senders
- Proper warmup improves inbox placement odds
Kawaa warmup status
Kawaa warmup campaign setup is currently paused while the managed send and engagement processors are completed. Existing campaign records remain available in the dashboard for review and cleanup.
Warmup schedule
| Week | Daily volume |
|---|---|
| 1 | 10-20 emails |
| 2 | 50-100 emails |
| 3 | 200-500 emails |
| 4+ | Gradually increase |