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Guide

10 articles in this category.

Guide articles

Guide6 min read

Why we don't publish an accuracy percentage

Why no email verifier can measure an accuracy percentage honestly, what to ask a vendor instead, and what Kawaa publishes in place of a number.

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Guide7 min read

SPF, DKIM, and DMARC: The complete email authentication guide

Set up SPF, DKIM and DMARC to protect your domain from spoofing and improve deliverability, with step-by-step setup instructions and troubleshooting.

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Guide6 min read

Hard bounces vs soft bounces: Understanding email bounce types

Learn the difference between hard and soft bounces, what causes each type, and how to handle them to protect your sender reputation.

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Guide6 min read

Role-based addresses: Should you send to info@ and sales@?

Addresses like info@, sales@ and support@ look like valid targets but can hurt deliverability. Learn why they're risky and how to handle them.

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Guide5 min read

Email warmup: How to build sender reputation from scratch

New domain or IP? Learn the exact process to warm up your email infrastructure, avoid spam filters, and build a strong sender reputation that lasts.

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Guide5 min read

Email deliverability audit: The complete checklist for 2026

An actionable checklist to audit your email deliverability, covering authentication, list hygiene, sender reputation, infrastructure and monitoring.

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Guide4 min read

Catch-all emails: How to verify unverifiable addresses

Catch-all domains accept every address, so a mailbox check cannot tell a real one from a made-up one. Learn how detection works and how to weigh the risk.

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Guide7 min read

Email sender reputation: How to protect your domain

Your sender reputation determines whether emails reach the inbox or spam folder. Learn how to monitor, protect, and improve your email reputation score.

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Guide7 min read

Disposable email addresses: How to detect and prevent them

Disposable emails inflate your list, skew your metrics and rarely convert. Learn how to detect temporary email addresses and protect your list quality.

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Guide5 min read

The ultimate guide to email verification

Everything you need to know about email verification: how it works, why it matters, and how to choose the right solution for your business.

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